Hey There!

I am Janelle Reid, a fashion stylist and creative director always seeking to recreate norms in fashion through a fresh perspective that encourages curiosity and experimentation.

In May 2014, I graduated with a Bachelor of Arts in Fashion Merchandising from Virginia Commonwealth University focusing on editorial and brand campaign styling.

Founder of the stylist blog the BLVD Paradigm, my motto is "creating madness somewhere", a wonderful madness. It is an impressionable feature I strive to produce in all of my work.  

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