Hey There and Welcome!

I am Janelle Reid, a director, creative director and brand ambassador always seeking to recreate norms in fashion through a fresh perspective that encourages curiosity and experimentation.

In May 2014, I graduated with a Bachelor of Arts in Fashion Merchandising from Virginia Commonwealth University .

Founder of the conceptual blog, The BLVD Paradigm, my motto is "Creating Madness Somewhere", a wonderful madness. It is an impressionable feature I strive to produce in all of my work.  

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